The Story of a Master Roaster Driven by a Deep Passion for Vietnamese Coffee

As someone who deeply values and cherishes Vietnamese coffee beans, Mr. Phạm Khánh Hiệp was concerned by traditional roasting practices in which ingredients such as vegetable butter, or even fish sauce, were added during the process, masking the beans’ natural characteristics and original flavors. Determined to preserve the true essence of Vietnamese coffee, he began conducting his own research and investing in roasting technology, with one clear objective: to create perfectly roasted coffee without the use of any additives. After numerous trials and refinements, he succeeded in achieving a level of coffee quality rarely found in Vietnam.

Mr. Hiệp later joined forces with Mr. Alex Gruber, a specialist with more than 30 years of experience in the Vietnamese coffee industry and market. Together, they decided to establish a professional coffee-roasting facility and founded Saigon Professional Roasting Services Co., Ltd. This marked the birth of ALAMBÉ – FINEST VIETNAMESE COFFEE.

The creation of ALAMBÉ was not only intended to introduce Mr. Hiệp’s distinctive coffee roasts to international markets. It also represents the combination of Alex Gruber’s extensive industry expertise and the artistic vision of Bernadette Gruber.Proudly embracing the mission of preserving the heritage and value of Vietnamese coffee, we are committed to maintaining rigorous processing standards that protect the beans’ original aromatic notes and natural character. Through every rich and bittersweet drop, ALAMBÉ seeks to celebrate the finest qualities of Vietnam’s agricultural heritage.